This subject was not a particular subject of mine. However, I had to push myself because this subject is mandatory for my course in degree! :D. Nevertheless, one must prevail. So, my favourite topic in this subject is "Accounting Concept". I like it not because its the easiest, but because it is the base of the reason accounting is taught. This topic teaches the principles of accounting and gives people a reason to do and learn proper accounting. The topic I like the least is "Budgeting". Budgeting is a process of planning the financial future of a business. This topic teaches us to set the predicted income for a business realistically. This topic is my least favourite because it is only a prediction. Nothing is certain. It is subjected to many obstacles. The topic I think that will be useful for my future is " Profit & Loss Statement & Double Entry Recording". This topic is about the reporting the profit and loss of a business. This will be useful as it will help me to monitor the profit and the loss of a company. It will be used to determine whether a business is profitable or on the verge of bankruptcy. One assignment i this subject is based on the topic "Financial Ratios and Interpretation". This was an interesting assignment as we are asked to choose a public company and analyse the state of their business. This has given me the opportunity to get a tiny feel on how working as an accountant in a huge would feel like.
FOUNDATION IN NATURAL AND
BUILT ENVIRONMENTS
BASIC ACCOUNTING
SEMESTER 2
JULY 2012 INTAKE
AUDI AG
AZMIRA
YAAKOB (0312011)
QUINNIE
TAN (0311888)
TABLE OF CONTENT
NO.
|
CONTENTS
|
PAGE(S)
|
1
|
Company Background
|
3-5
|
2
|
Ratio Calculations (Profitability
Ratio)
|
6-7
|
3
|
Ratio Calculations
(Financial Stability Ratio)
|
8-9
|
4
|
Interpretation of
Calculations (Profitability Ratio)
|
10
|
5
|
Interpretation of
Calculations (Financian Stability Ratio)
|
11-12
|
6
|
Investment
Recommendation
|
13
|
7
|
Appendix
|
14-16
|
8
|
Reference
|
17
|
COMPANY BACKGROUND
Audi
AG is a company formed by a merger between 4 different companies; Audi, DKW,
Horch and Wanderer.
In
1899, August Horch founded a car manufacturing company which he named “Horch”
in Cologne, Germany. However in 1904, August Horch withdrew from his own
company Horchwerke , and started a new company which he named “Audi”. August Horch named the company Audi by
translating his last name into Latin. Audiwerke started operating in 1910 in
Zwickau.
Meanwhile,
the third company, DKW was originally known by the name Rasmussen & Ernst
in 1904 in Chemnitz. Initially, DKW manufactures and sold heavy operating
machines such as exhaust-steam oil separators and vulcanization equipment.
However in 1919, the company was renamed as Zschopauer Motorenworke and
switched to manufacturing 2-stroke-engines which lead to the production of
motorcycles sold under the brand DKW. Ultimately, they stated manufacturing and
selling small motor cars which appeared in the market in 1928
As
for Wanderer, it was founded by 2 mechanics Johann Baptist Winklhofer and
Richard Adolf Jaenicke who started a bicycle repair shop in 1885. As the
business grew, they began manufacturing their own bicycles. However, due to the
high demand, the company began its trade as Wanderer Fahrradwerke AG. They produced their first motorcycle in 1902
and began entering the automobile production market in 1913 by producing a
small 2-seater car named Puppchen.
In June 29,1932, Audiwerke, Horchewerke,
Zschopauer Motorenworke and DKW merged to form Auto Union AG. The headquarters for Auto Union Ag was in
Chemnitz.
Due to the merger, Auto Union AG became the
second largest automobile manufacturer in Germany. These four companies explain
the intertwined rings logo which defines the identity of the present Audi.
These intertwined symbolises the inseparability and the unity of the
four-founder-company. After the merger, each of the company was assigned with
different automobiles to manufacture. DKW was responsible to manufacture
motorcycles and small cars. Wanderer was responsible to build middle sized
cars, while Audi was assigned to manufacture deluxe middle sized cars and Horch
was assigned to produce the top-of the-range deluxe automobiles.
After the second world war, Auto Union AG was
forced to move to Bavaria. In 1949,Ingolstadt, Bavaria, a new company was
founded. It was named Auto Union GmbH, Ingolstadt to uphold the company’s four
ring emblem.
In 1969 Auto Union GmbH of Ingolstadt merged with
NSU Motorenwerke AG from Neckarsulm. Originally NSU manufactured knitting
machines for twenty years and finally diversified into manufacturing bicycles
in 1886. In 1901, NSU started producing motorcycles and subsequently started
producing cars in 1906. After an on-an-off production of cars, NSU finally commence
producing cars in 1958 permanently. In March 1969, Auto Union GmbH Ingolstadt
merged with NSU Motorenwerke AG, leading to a new company name, Audi NSU Auto
Union AG. Thw company’s headquarters also moved to Neckarsulm.
In March 1977 the company was renamed again. This
time, it was simply named as AUDI AG.
Once again, the company’s headquarters was relocated to Ingolstadt, Bavaria. . In 1998, Audi achieved unit sales of almost
600,000 cars. Making a total sales revenue of
€ 27 billion. The company has around 42,000 employees in total.
Now, more than 90 percent of AUDI AG’s share is
owned by Wolkswagen Group. Currently, Audi is a leading international producer
of high quality cars. The company has manufacturing sites in Germany and
various other countries, which includes Hungary, China and South Africa. In 1998, Audi achieved unit sales of almost
600,000 cars. Making a total sales revenue of
€ 27 billion. The company has around 42,000 employees in total.
RATIO CALCULATIONS
Profitability Ratio
Return On Equity
Ratio = Net Profit x 100%
Average Owner’s Equity
Average
Owner’s Equity =
= 13968
2011
|
2012
|
Return On
Equity Ratio
=
= 43.2 %
|
Return On
Equity Ratio
=
=
42.6 %
|
Net Profit
Margin Ratio = Net
Profit x 100%
Net sales
2011
|
2012
|
Net Profit Margin Ratio
=
= 13.6 %
|
Net Profit Margin
Ratio
=
=
12.3 %
|
Gross Profit Margin Ratio = Gross Profit x 100%
Net sales
2011
|
2012
|
Gross Profit Margin Ratio
=
=
18.3 %
|
Gross
Profit Margin Ratio
=
= 20.1 %
|
Selling Expense Ratio = Total Selling Expense x
100%
Net sales
2011
|
2012
|
Selling Expense Ratio
=
= -8.2 %
|
Selling Expense
Ratio
=
=
-9.5 %
|
General Expense Ratio = Total General Expense x
100%
Net sales
2011
|
2012
|
General Expense Ration
=
= - 0.98 %
|
General
Expense Ration
=
= - 1.09 %
|
Financial Expense Ratio = Total Financial Expense x
100%
Net sales
2011
|
2012
|
Financial Expense
Ratio
=
= -0.6 %
|
Financial Expense
Ratio
=
= -0.9%
|
Financial Stability Ratios
Working Capital Ratio = Total Current Asset
Total Current Liability
2011
|
2012
|
Working
Capital Ratio
=
= 1.59:1
|
Working Capital Ratio
=
= 1.44:1
|
Total Debt
Ratio = Total Liability x
100%
Total
Asset
2011
|
2012
|
Total Debt Ratio
=
=65.2%
|
Total Debt Ratio
=
=62.9%
|
Inventory Turnover Ratio = 365 Cost Of Goods Sold
Average Inventory
Average Inventory:
=
=
4354
2011
|
2012
|
Inventory Turnover
Ratio
= 365
= 44.1
days
|
Inventory Turnover Ratio
= 365
= 40.8 days
|
Debtor Turnover Ratio =
365 Credit Sales
Average Debtors
Average Debtor: =
= 7660
2011
|
2012
|
Debtor Turnover Ratio
= 365
= 63.5 days
|
Debtor
Turnover Ratio
= 365
= 57.3 days
|
Interest Coverage Ratio
= Interest Expense +
Net Profit
Interest Expense
2011
|
2012
|
Interest Coverage Ratio
=
= 23. 9 times
|
Interest Coverage
Ratio
=
= 15. 5 times
|
Price or Earning Ratio
Price or Earning Ratio =
=
= 6.29 6.30
RATIO INTERPETATION
Profitability
Ratio Interpretation
Return to Equity
·
During
the 2011-2012 periods, the Return On Equity decreased from 43.2 % in 2011 to
42.6 % in 2012. This means that the owner is getting less return in his
capital.
Net Profit Margin
·
During
the 2011-2012 periods, the Net Profit Margin has decreased from 13.6% to
12.3%.This means that the owner is getting less profit
Gross Profit
Margin
·
During
the year 2011-2012 periods, the Gross Profit Margin has increased from 18.3% to
20.1%.This means the ability of the business to control Cost Of Goods Sold is
getting better.
Selling Expenses
Ratio
·
During
the 2011-2012 periods, the Selling Expenses has decreased from -8.2% to
-9.5%.This means the ability of the business to control SER is getting good.
General Expenses
Ratio
·
During
the 2011-2012 periods, the General Expenses Ratio decreased from -0.98% to -1.09%.This means the ability of
the business to control General Expenses Ratio is better.
Financial
Expenses Ratio
·
During
the 2011-2012 periods, the Financial Expenses Ratio decreased from -0.6% to -0.9%.This means the ability of the
business to control Financial Expenses ratio is getting better.
Financial Stability Ratio Interpretation
Working Capital
·
During the 2011-2012
periods, the working capital decreased from 1.59 to 1.44.This means that the
business capability to pay off current liabilities is getting worst. In
addition it doesn’t have the minimum 2:1 ratio.
Total Debt
·
During the 2011-2012
periods, the total debts decreased from 65.2% to 62.9%.This means the debt of
the business is decreasing. However the total debts ratio is over 50%.
Stock Turnover
·
During the 2011-2012
periods, the stock turnover has decreased from 44.1 days to 40.8 days. This
means the business is selling their inventory fast.
Debtor Turnover
·
During the 2011-2012
periods, the debtor turnover has decreased 63.5 days to 57.3 days. This means
the business collecting debts is getting better.
Interest Coverage
·
During the year 2011-2012,
the interest coverage has decreased from 23.9 times to 15.5 times. This means
the ability of the business to pay its interest is getting slower. However, the
business satisfies the minimum ratio of 5 times.
Price
or Earning Ratio Interpretation
The
current share price of AUDI AG quoted in the stock market is 627.00 per share. Meanwhile
the earnings per share quoted is € 99.65. After calculation, the investors
would need to wait around 6 years and 3 months to recoup the investments.
INVESTMENT
RECOMMENDATION
Analysing the profitability of the company,
the company showed a slight decrease in the profitability of the company
compared to their profitability in the year before. However, overall, the
company showed a decreased in their selling, general and financial expenses.
This shows that the company is getting better in managing their operating
expenses.
Looking at the financial stability of the
company, it is determine that the company is slightly unstable. The business’s
capability to pay back its current liabilities is getting worse. In addition to
that, it does not fulfil the 2:1 ratio for the working capital. However, the
company has shown a decrease in total debts even though the debts are more than
50 %. Looking at Stock turnover, we can see that the inventory is selling fast
compared to the previous year, it also shows that the business has increase if
efficiency in collecting debts.
Based on the Earning Ratio, it shows that the
company is in a good state, based on the data, an investor will get his or her
investment in a little over six years, which is well below the 15 years limit
advisable for people to invest.
Therefore, we think that investing in the
company is advisable. Even though the profit experiences a slight decrease and
the company is currently a little unstable, the inventory is moving fast. This
means that people are buying their products and profit is guaranteed. It is
also advisable because the Earning Ratio is only a little over six years. This
is a short time and is not over 15 years.
APPENDIX
Company P&L Statement 2011 &
2012
Company Balance Sheet 2011 & 2012
Latest Stock Market Report
REFERENCES
Bibliography
The Audi Story. (2010). 4 Rings,
370. Retrieved May 23, 2013, from http://www.audi-journals.de/eJournals/mz3/default/index_4ringe_en.html#/0
Data CNBC Quotes. (2013, May 23). Retrieved May 23,
2013, from AUDI AG: http://data.cnbc.com/quotes/NSU-DE
Daniels, M. (2000). A Brief History
Of The Four Rings. Retrieved May 23, 2013, from
http://www.audiworld.com/news/00/audihistory/content.shtml
Alan
Millichamp, “Foundation Accounting”, 4th Edition, DP Publications
Ltd, 2003.
Frank
Wood and Alan Sangster, Business Accounting, 9th Edition, Prentice
Hall, 2002
** Please forgive me for the missing texts in the boxes. Those are equations.